Tuesday, January 26, 2010

PEPSI Refreshes Everything.

It's a cool idea. I mean, not very many brands have figured out how to be relevant in the social media space. Sure you can throw up a facebook page or get your intern to do some tweets but this is a really BIG idea. Of course "Cause Marketing" is the emotional hook here. Let's give money to people who will change the world. And make it a better place. All that Superbowl money might actually benefit mankind if put to use in the right way. A 'Help Desk' for low income families to get healthcare. An art project to mend the broken city of Detroit. Rerfesh Everything is funding ideas that are submitted and voted on their website. Check it out.

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