Tuesday, April 14, 2009

Defend Fit City!

I gotta hand it to the creative team at RPA. This Honda FIT microsite is one of the coolest advertainment web games ever. Okay, I know it's probably just a bunch of cool looking graphics on top of an existing game engine. The part that works for me is the incorporation of product attributes that are interwoven throughout the "story" part of the game. All I know is that the FIT is a really dorky little econobox -- and this game makes it seem really cool. Kill the Fuelivores! Save Fit City! Buy a Honda FIT!
http://fit.honda.com/

Saturday, April 11, 2009

Everytime I buy milk

I see this really cool logo on the top of the milk cap and I think... hmmm -- did some big branding agency like Landor do this? NO! It was me! And of course the fine account management at Deutsch. Okay... I had some help from Jason and Chip too. Geez.

TGI Friday's account is "on the go"

Okay, so TGI Friday's is moving their $87 million account from Deutsch and I'm guessing that it will ask it's new agency to do something cool -- like the spot Deutsch did a few years back featuring the Scorpian's "Rock you like a Hurricane". And then after that runs... they will go back to slow pan shots of steaming food with the $9.99 over it. Well, at least their using my "to go" logo! 

Friday, April 10, 2009

Facebook and Twitter help Moldava protesters organize

This is what I'm talking about. I have seen so many useless posts on twitter that I was getting ready to boycott it. Let's face it --  most of  the hype was caused by marketers looking for one more way to send us junk mail. 

In Moldava, these tech savvy, water bottle swinging protesters used twitter to get organized against the ruling Communist party. 

check me out on twitter: http://twitter.com/brandman3000