Tuesday, April 14, 2009

Defend Fit City!

I gotta hand it to the creative team at RPA. This Honda FIT microsite is one of the coolest advertainment web games ever. Okay, I know it's probably just a bunch of cool looking graphics on top of an existing game engine. The part that works for me is the incorporation of product attributes that are interwoven throughout the "story" part of the game. All I know is that the FIT is a really dorky little econobox -- and this game makes it seem really cool. Kill the Fuelivores! Save Fit City! Buy a Honda FIT!

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