Friday, March 27, 2009

Fresh & Easy offers great value in tough times

The truth is that I am addicted to some of the great stuff at Fresh & Easy. The coffee is unreal -- and about half the price of Starbucks, Peets or Seattle's Best. I'm also a huge fan of the pre-cut, ready to cook squash. Also the boil in the bag rice. Plus, they have the best chicken and beef this side of Whole Foods -- but at a fraction of the cost.

What's old is new again.

Chevy releases the new retro Camaro. Guns n' Roses releases Chinese Democracy. Michael Jackson announces new tour. Britney Spears is alive and well. General Mills announces retro packaging for Honey Nut Cheerios, Cocoa Puffs, Trix and Lucky Charms.  What's next? Cel phones go back to the big beige brick style? That would be cool! 

Wednesday, March 18, 2009

New Dentyne Campaign Leverages Social Media

Check out the new Dentyne Campaign. It feels so obvious. So predictable? Yeah, but they got there first. And they did a great job on the execution. Now go twitter about it.

Wednesday, March 4, 2009

The Tropicana Orange Juice Redesign Flipflop

Quick... the bloggers and Twitter geeks don't like the new Tropicana Orange Juice packaging. Let's change it back to the old packaging for fear that our loyal customers will reject us for another brand.