Oh Pepsi, Oh Pepsi! Wherefore art thou?

According to a report in Ad Age, Pepsi confirmed to The Wall Street Journal that it would focus on its coming "Pepsi Refresh Project," (a social responsibility campaign) which has a heavy emphasis on digital media. The beverage maker will bypass the big game for the first time in 23 years. Uhh, Facebook, you rock! Let's see if this trend starts to take over in 2010.