American Apparel seeks “Best Bottom in the World”

Go Daddy gets their Super Bowl spot banned. Carl's Junior features Kim Kardashian eating a salad in the bubble bath. And now this...

The “Best Bottom in the World” search from American Apparel, nice.

from Flavor Pill

http://flavorwire.com/65960/the-fully-monty-casting-american-apparel-models

iPad? Really? Do you think they used a focus group on that name?

I mean, it sort of makes sense — but what happened to "iTablet" or "iSlate". The tampon jokes are floating around the office here today. iPad? Really?

PEPSI Refreshes Everything.

It's a cool idea. I mean, not very many brands have figured out how to be relevant in the social media space. Sure you can throw up a facebook page or get your intern to do some tweets but this is a really BIG idea. Of course "Cause Marketing" is the emotional hook here. Let's give money to people who will change the world. And make it a better place. All that Superbowl money might actually benefit mankind if put to use in the right way. A 'Help Desk' for low income families to get healthcare. An art project to mend the broken city of Detroit. Rerfesh Everything is funding ideas that are submitted and voted on their website. Check it out.

http://www.refresheverything.com/

Fun at the ADDY's in Seattle

Ahhh. Cold Air, hot coffee and good beer. Seattle put out it's best creative for the annual ADDY's this year and yes... there was some really cool stuff. Clever ideas, funny spots and sweet design. Oh yeah, nice judging panel -- and great hosts. Thanks George!

http://www.addyseattle.com

HELP HAITI. Send a text.

Texting is a very quick and easy way to get it done. It's so easy. Wow, this might go on record as the biggest text "giving" campaign ever. We've all seen the advertising community attempting to harness the power of twitter and texting. It seems like cause marketing creates the most emotional response that gets people motivated to reach out. Check out the Red Cross or The United Way. (see below)

Red Cross: text message "HAITI" to 90999 and make a $10 donation to support the American Red Cross Haiti relief efforts. Donations will appear on customers' monthly bills or be debited from a prepaid account balance. Message and data rates may apply. To opt-out, send "STOP" to 90999. To see the terms applicable to donations, please visit www.mgive.com/A. Receipts for donations are available at www.mgive.org/receipt.

* The United Way also is accepting donations. Go to liveunited.org or call 1-866-404-5826. People also can make a $5 donation by texting "HAITI" to 864833 (United

Walmart steps up their grocery section.

The vastly improved grocery section of the Wal Mart Supercenter looks a little bit like the high end Tesco's in London. They have displays that look like a farmer's market and wide aisles with polished concrete floors and warm warehouse lighting. Very clever. You would never think you were in a dreaded Wal Mart. The fresh produce and bread looked really good. I was completely spellbound as I ran around with my grocery cart. The game has changed and the guys at Wal Mart are leading the charge. They featured locally grown produce as well as fresh lettuce from California and grapes from South Africa. So what was I doing in Manchester, MO? Good question...

Oh Pepsi, Oh Pepsi! Wherefore art thou?

According to a report in Ad Age, Pepsi confirmed to The Wall Street Journal that it would focus on its coming "Pepsi Refresh Project," (a social responsibility campaign) which has a heavy emphasis on digital media. The beverage maker will bypass the big game for the first time in 23 years. Uhh, Facebook, you rock! Let's see if this trend starts to take over in 2010.

Avatar is the Billion Dollar Baby for James Cameron

James Cameron's science-fiction epic Avatar had another stellar weekend with $68.3 million in North America (U.S.), shooting past $1 billion worldwide, only the fifth movie ever to hit that mark.

Damn, this guy is good. With Avatar closing in on No. 2 film The Return of the King, Cameron is in striking distance of having the two top-grossing movies globally.