DIRECTV must be loving this.

Comcast changes name to xfinity. Hmmm. I'm guessing they didn't do any focus groups on this? I mean, maybe the bulk of revenue comes from the porn channels and they just want to be transparent about it. Otherwise, uhhh... it's a bit odd.

Fresh & Easy retool product mix.

Okay, let's face it. The Fresh & Easy Raisin Bran was like cardboard flakes and rock hard bits of raisin-like things. So it's no surprise that they decided to let the tried and true national brands occupy that shelf space. In time they may be able to sneak the private label cereal back on the shelves, but they better make sure it's better than the Post and General Mills -- or forget about it.

The "Good Morning" cereal -- a healthy looking wheat flake mix was still around as well as the Honey Oats. Hopefully the other Fresh & Easy private label products can endure or else the secret to success will be lost in the grocery wars and the sneaky Wal Mart beast will be upon us.

to see more about Fresh & Easy -- check out www.freshandeasy.com

or check out the design director at www.venuinteractive.com

American Apparel seeks “Best Bottom in the World”

Go Daddy gets their Super Bowl spot banned. Carl's Junior features Kim Kardashian eating a salad in the bubble bath. And now this...

The “Best Bottom in the World” search from American Apparel, nice.

from Flavor Pill

http://flavorwire.com/65960/the-fully-monty-casting-american-apparel-models

iPad? Really? Do you think they used a focus group on that name?

I mean, it sort of makes sense — but what happened to "iTablet" or "iSlate". The tampon jokes are floating around the office here today. iPad? Really?

PEPSI Refreshes Everything.

It's a cool idea. I mean, not very many brands have figured out how to be relevant in the social media space. Sure you can throw up a facebook page or get your intern to do some tweets but this is a really BIG idea. Of course "Cause Marketing" is the emotional hook here. Let's give money to people who will change the world. And make it a better place. All that Superbowl money might actually benefit mankind if put to use in the right way. A 'Help Desk' for low income families to get healthcare. An art project to mend the broken city of Detroit. Rerfesh Everything is funding ideas that are submitted and voted on their website. Check it out.

http://www.refresheverything.com/

Fun at the ADDY's in Seattle

Ahhh. Cold Air, hot coffee and good beer. Seattle put out it's best creative for the annual ADDY's this year and yes... there was some really cool stuff. Clever ideas, funny spots and sweet design. Oh yeah, nice judging panel -- and great hosts. Thanks George!

http://www.addyseattle.com

HELP HAITI. Send a text.

Texting is a very quick and easy way to get it done. It's so easy. Wow, this might go on record as the biggest text "giving" campaign ever. We've all seen the advertising community attempting to harness the power of twitter and texting. It seems like cause marketing creates the most emotional response that gets people motivated to reach out. Check out the Red Cross or The United Way. (see below)

Red Cross: text message "HAITI" to 90999 and make a $10 donation to support the American Red Cross Haiti relief efforts. Donations will appear on customers' monthly bills or be debited from a prepaid account balance. Message and data rates may apply. To opt-out, send "STOP" to 90999. To see the terms applicable to donations, please visit www.mgive.com/A. Receipts for donations are available at www.mgive.org/receipt.

* The United Way also is accepting donations. Go to liveunited.org or call 1-866-404-5826. People also can make a $5 donation by texting "HAITI" to 864833 (United