Friday, November 11, 2011

Brand Evolution

Evolve or die. That's the brand mantra in the current hyper paced retail environment. Brands need to constantly keep fine-tuning their personality. Sometimes it requires a return to the history books in order for a brand to move forward. Many successful brand rejuvenations went back in time to rekindle the essence of their DNA. Burberry's, Harley-Davidson, Nike and many others have returned to their roots to get consumers to remember why they loved the brand in the first place.

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