Tuesday, November 8, 2011

The Art and Science of Rebranding

It's important to note that research and strategic planning play a key role in a successful rebranding campaign. The key stakeholders, customers and employees should be taken into account. It's also important to look not only at the historical aspect of the company -- but the potential new horizons that will be the future of the brand.

Seeing into this future is part of the visionary skill set of the brand development team. Is there any equity in the current brand? Is it a complete overhaul -- or a brand evolution?

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