Saturday, July 28, 2012

Nike US Open of Surfing

It's on...

Go Chocolate or Go Home


I was just thinking about our brand awareness campaign that we launched this year -- and some of the posters are really cool. Check it out. @thecoffeebean #thecoffeebean

Saturday, July 7, 2012

Marketing with Pinterest

Lots of cool ways to get eyeball on the internet -- videos, games, webisodes, infographics! Check out this Pinterest infograph.

Marketing and Branding with Color


Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to. Color is the most noticed aspect of a brand, and color is everything!
Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products and more to ensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale and yellow. As the marketing intern at LIVESTRONG, I have an affinity to yellow, feel the impact of a strong brand and see what it has done to the community. According to the infogrpahic, yellow is associated with hope, optimism and motivation. This is seen in their promotoional work, striving to empower those affected by cancer. LIVESTRONG uses this color to compliment their efforts. Are there any other brands that successfully use color to promote their products or compliment their efforts? [Via]

Tuesday, June 12, 2012

The Return of the Cafe Racer

http://www.returnofthecaferacers.com

Coolest cafe sells cafe Racers - Deus ex Machina

Motorcycles, clothing, coffee, surfboards? Holy crap is this the coolest place on earth? The new Deus ex Machina in Venice is beyond cool. Also known as  "The Emporium of Postmodern Activities," this could be the best thing to arrive in Venice since Wurstküche.

SR420 Cafe | Deus America

Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…