Saturday, July 7, 2012

Marketing and Branding with Color

Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to. Color is the most noticed aspect of a brand, and color is everything!
Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products and more to ensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale and yellow. As the marketing intern at LIVESTRONG, I have an affinity to yellow, feel the impact of a strong brand and see what it has done to the community. According to the infogrpahic, yellow is associated with hope, optimism and motivation. This is seen in their promotoional work, striving to empower those affected by cancer. LIVESTRONG uses this color to compliment their efforts. Are there any other brands that successfully use color to promote their products or compliment their efforts? [Via]

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