What happens when you drink The original Ice Blended drink too fast?

http://youtu.be/Jwlm7b7NGt0

@Olukai rocks my world.

Apparently this righteous booty was inspired by the ranchlands of the Big Island. It's tough, it's cool. It's good looking. The Kamuela booty is sure to be a hit on the mainland. Shaka bra!

Coffee Bean & Tea Leaf launch Frozen Swirl — Let's Spoon!

Coffee Bean has launched Frozen Swirl (Frozen Yogurt) at locations across the country. Here's a sneak peak at some of the creative that we are using to support the launch. More to follow.

Creative Credits: CD/AD: Ross Patrick, CW: Tracy Maxwell

Why BJ's Restaurants are so great!

Last year I had never even been inside a BJ's Restaurant. My office had an opportunity to work on some FSI ads and do a little brand analysis for them. As it turns out, they didn't need much help. They have an interesting combination of elements that create a very unique "brand experience". First of all, the interior design is just funky enough to appease the elitist snobs who wouldn't be caught dead in a chain restaurant. Next, they have a very diverse menu which has a range of items to handle your entire crew, from pasta to burgers to pizza and beyond.

Okay, now comes the interesting part. They have plasma screens playing all the sports you could ever want -- and they have an amazing line-up of handcrafted beers on tap. Sounds like a sports bar, but doesn't look or feel like one.

It's all in the name: lots of snickering from my teenagers as we roll in for lunch... so should they change the name? No way!

I love BJ's.