Wednesday, March 21, 2012

Check out this Interactive Advertising. On the street.

Check out this billboard that asks viewers to “sort your head out” with a McDonald’s coffee. The billboard was actually a puzzle that allowed anyone to shuffle the pieces around to sort out the model’s head. The empty square displays the McDonald’s logo.

This is a prime example of brands finding cool ways to engage people on the street. It's fun, it's clever and it's viral (see -- we're talking about it).

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