Sunday, June 26, 2011
Jaguar starts new in house agency in Los Angeles.
Hmmm. This in house automotive ad agency thing is happening again. Hyundai started Innocean a few years ago. And now, according to Adage.com, Jaguar Cars is taking its estimated $100 million global advertising account away from Euro RSCG Worldwide and moving it to a newly created agency called Spark44. Rumour has it Spark44's offices will be in Los Angeles. 
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