Wednesday, October 6, 2010

POM Wonderful: Mythological or Factual?

I love the advertising for POM Wonderful. Kudos to the creative teams who crafted these Malcolm McDowell voiced ads. In light of the FTC and FDA bearing down on them, they have managed to create an interesting story around an anti-oxident filled fruit juice that is priced like it might actually have mythical properties. Modern science or cool marketing fluff? Maybe a little bit of both but I wish the FDA would get rid of other crap like Enzite or the guys who let the national egg supply get tainted with Salmonella.

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