Friday, July 24, 2009

Fresh & Easy Launches Microsteamers

I'm pretty stoked about this as I saw the concept for fresh, prepared meals a few years ago when I was working with the Fresh & Easy marketing team on the brand launch. They are using an innovative packaging technology that steams the meal when you put it in the microwave. 

It's pretty cool to see Chef Mike at the Fresh & Easy headquarters, prepping the meals in the test kitchen. Great job. I'm looking forward to this kind of innovation pushing the brand -- and the shopping experience into the spotlight. 

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