It's pretty cool to see Chef Mike at the Fresh & Easy headquarters, prepping the meals in the test kitchen. Great job. I'm looking forward to this kind of innovation pushing the brand -- and the shopping experience into the spotlight.
Friday, July 24, 2009
Fresh & Easy Launches Microsteamers
I'm pretty stoked about this as I saw the concept for fresh, prepared meals a few years ago when I was working with the Fresh & Easy marketing team on the brand launch. They are using an innovative packaging technology that steams the meal when you put it in the microwave.
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