Wednesday, May 27, 2009

Is this what they mean by digital marketing?

I know, I know... all the money is pouring into digital marketing. More banners? More microsites? How about a Facebook application? Cool. What about a desktop widget? A custom blog? A twitter feed? Nice. Okay, so how about a 2-way communication with our consumer? They can check out our eNewsletter, click on something they like and "Pow"... we're having a conversation. Hmmm. Okay. We do have some pretty sweet data on our consumer. The guy likes Air Jordans. Cars. Girls. Music. Islands in the South Pacific. Viagra. 

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