Wednesday, November 19, 2008

The Brand Bubble Bursts for Detroit

I have worked with the automotive industry for many years and always was amazed at how we are so captivated by new cars. We are easily persuaded to toss aside our 3 year old vehicle in favor of the latest offering with a low APR or cash back offer. Also amazing was Detroit's development of V8's, Hemis and Supercharged, Big Block gas guzzlers. Okay... we all get a bit weak in the knees when we see the retro inspired Camaro and the new Charger, right? But the ill-timed launch of these vehicles and the lack of development of "cool" and affordable hybrids really seems like the biggest brain fart of the century. The New Camaro is a sweet looking ride. If it came in a $20,000 Hybrid version, and didn't cost GM $23,000 to make, market and sell... we would be celebrating some great design and engineering innovation!

No comments:

Post a Comment