I've lost my mind for Tangarine Tango

Pantone, no longer relegated to color wheels for art directors, makes a splash each December with the company's pick for imminent Color of the Year. For 2012, the shade that will "provide the energy boost we need to recharge and move forward" is a vivid red-orange called Tangerine Tango, also known as 18-2120.

see more of my obsession on Pinterest:
http://pinterest.com/brandman3000

Check out this Interactive Advertising. On the street.

Check out this billboard that asks viewers to “sort your head out” with a McDonald’s coffee. The billboard was actually a puzzle that allowed anyone to shuffle the pieces around to sort out the model’s head. The empty square displays the McDonald’s logo.

This is a prime example of brands finding cool ways to engage people on the street. It's fun, it's clever and it's viral (see -- we're talking about it).

Google Images can be useful

Photo credit: Nik Daum

On a recent assignment, I was looking for an image related to shipping and sending packages. I Googled those words and came across this picture of a guy in Shanghai hauling a mountain of styrofoam on his bike. I used it for our presentation and got a great response. Now, I'm either going to have to purchase it from the bolgger I borrowed it from — or recreate it! Thanks Google Images! I could never have found this from a Stock Photo source and I had never seen anything like this before. Kinda makes me want to go to Shanghai and see more inventive, craziness like this.