Deutsch wins VW ad account

Congrats! This is it! (sorry MJ)
This is the moment that Deutsch was waiting for...
I can't wait to see the results. Will there be a spot called "Anthem" or some awkward/funny dealer moments? You bet. Let the games begin...

The Chevy Volt gets 230 mpg and has a cool logo.

The design team over at Deutsch took a few swings of the bat and game up with some kick ass logos for the new Chevy Volt.
The Volt gets great gas mileage and it doesn't look like a Prius.

I'll take it!

“From the data we’ve seen, many Chevy Volt drivers may be able to be in pure electric mode on a daily basis without having to use any gas,” GM Chief Executive Officer Fritz Henderson said in a statement. “EPA labels are a yardstick for customers to compare the fuel efficiency of vehicles. So a vehicle like the Volt that achieves a composite triple-digit fuel economy is a game-changer.”

Change the way you think about marketing

"Act more like publishers, entertainment companies, or even party planners, than advertisers."

— Guy Kawasaki

http://tiny.cc/mSStd

Let's fix the economy

Don't believe everything you read.
Don't be dragged down by the pessimists and all the crap on the news and in the papers.
Believe what customers are telling you. Be flexible and adjust your strategy for the NEW economy!

$65 Billion just left the building...

Outsell's most recent annual marketing study predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies' own Web sites and Internet marketing.

Fresh & Easy Launches Microsteamers

I'm pretty stoked about this as I saw the concept for fresh, prepared meals a few years ago when I was working with the Fresh & Easy marketing team on the brand launch. They are using an innovative packaging technology that steams the meal when you put it in the microwave. 

It's pretty cool to see Chef Mike at the Fresh & Easy headquarters, prepping the meals in the test kitchen. Great job. I'm looking forward to this kind of innovation pushing the brand -- and the shopping experience into the spotlight. 

http://tinyurl.com/d89bb9