Marketing with Pinterest

Lots of cool ways to get eyeball on the internet -- videos, games, webisodes, infographics! Check out this Pinterest infograph.

Marketing and Branding with Color

Branding is important. It is the factor that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to. Color is the most noticed aspect of a brand, and color is everything!

Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products and more to ensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale and yellow. As the marketing intern at LIVESTRONG, I have an affinity to yellow, feel the impact of a strong brand and see what it has done to the community. According to the infogrpahic, yellow is associated with hope, optimism and motivation. This is seen in their promotoional work, striving to empower those affected by cancer. LIVESTRONG uses this color to compliment their efforts. Are there any other brands that successfully use color to promote their products or compliment their efforts? [Via]

Stupid People Learn to Box from @EricKelly

Weak Men Pay This Boxing Coach To Tell Them They Are Terrible from ANIMALNewYork.com on Vimeo.

The Return of the Cafe Racer

http://www.returnofthecaferacers.com

Coolest cafe sells cafe Racers - Deus ex Machina

Motorcycles, clothing, coffee, surfboards? Holy crap is this the coolest place on earth? The new Deus ex Machina in Venice is beyond cool. Also known as  "The Emporium of Postmodern Activities," this could be the best thing to arrive in Venice since Wurstküche.

SR420 Cafe | Deus America

Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…

FREEBIRDS BURRITO GOES BIG!

Formerly known as the late night burrito place in Isla Vista, FREEBIRDS is now expanding nationwide. 

The chain that one Yelper described as "Chipotle meets X Games" comes with a rock soundtrack, dude vibe and many, many choices. You customize your meal by selecting a spinach, cayenne, flour or wheat tortilla; then pick your meat (all-natural steak, pork, white or dark meat chicken); beans (whole pintos, refried, black); greens (spring mix or iceberg); onions (white or red); and salsas/dressings (including "Bad*ss BBQ" and "Death Sauce"). I recently feasted on a huge football-sized burrito and was thinking that I neded to be drunk -- and it should have been 2am. I also felt about 20 years too old to be in there... dude! Pass the Pepto!!! FREEBIRDS is about awesome burritos (plus burrito bowls, salads, nachos and more) and freedom of choice. As guests join the queue, they are partnered with a team member, known as a "Roller," who helps them choose from four sizes of burrito made from four possible flavors of tortilla. Burritos are hand-rolled with the guest's personal selection from more than 40 freshly prepared ingredients including grass fed beef, hormone-free chicken, all natural slow roasted carnitas, hand cut veggies, signature Death Sauce and Bad *ss BBQ, queso and guacamole. The restaurants have a free-spirited ambience with a rockin' soundtrack, reminiscent of a late-'60s rock 'n' roll roadhouse. It's Not Normal!®

College graduates need resume help

72% of resumes are never seen by human eyes.
Why? Well, employers large and small now use applicant tracking software to parse the information from your resume and map it into a database called an ATS (applicant tracking system). From this information, the system will assign you a score based on how well you match the job the employer is trying to fill, and then rank and sort all candidates. Naturally, the potential employees with the highest scores move on, while others are left in the dust. Wondering how you can optimize your resume and rank highly in the employer’s ATS? Here are several tricks to improving your resume’s score.

1. Use Language from the Job Description: Look through the job listing to determine the skills required. Identify industry terms, buzzwords and jargon the hiring manager uses most frequently in the description and incorporate these words into your resume when possible and applicable — the ATS is looking for these keywords.

2. Get Rid of Images and Graphics: Remember, the ATS is breaking down the information you’re providing and sorting it into different “buckets.” It will not be able to read or understand an image.

3. Choose Fonts Carefully: Stick with standard web-safe fonts like Arial, Georgia, Impact, Courier, Lucinda, Tahoma or Trebuchet.

4. Don’t Hide Keywords: Think adding in a bunch of keywords in white text is the best way to rank highly? Think again.

5. Get Rid of Irrelevant Information: Only include past positions and skills that are relevant to the job at hand. Irrelevant positions just end up as filler — a waste of valuable real estate on your resume.

6. Don’t Use Any Special Characters: Standard bullets are fine, but other characters (such as arrows) can cause issues that could prevent the ATS from correctly parsing your information.

from mashable.com